1Demand × AI answersIllustrative
Over half the asking is answered before anyone clicks
How much of each buying stage's asking AI answers before a click, through Google's AI Overviews and assistants. Beside each stage is its share of all the asking in the market.
Why it matters to youYour enquiries can fall while demand holds, because the early questions are answered before anyone reaches your site. It moves the conversation from traffic to being in the answer.
2Demand × AI answersIllustrative
AI names two agencies far more often than yours
Share of AI answers naming each agency, weighted by how much each question matters. Lines show the range across repeated runs. An answer can name several agencies, so shares don't add up to 100%.
Why it matters to youThis is the new shortlist. A business asking AI for an agency mostly hears about Agency A and Agency B, and yours is named in about one answer in nine. Overlapping ranges mean no real difference, which is why it's a share, never a rank.
3AI answersIllustrative
AI knows your agency but rarely recommends it
Recognised: answers that describe the agency accurately when asked about it by name. Recommended: answers that name it when the question doesn't.
Why it matters to youIt tells you which problem you have. Recognised but not recommended calls for proof and third-party backing. Barely recognised, like Agency D, calls for presence first.
4AI answersIllustrative
A third of what AI says about you is out of date or wrong
100 mentions of your agency across all runs, each checked by a person against your own site and listings.
Why it matters to youIt's the fastest fix. Businesses are being told things about you that aren't true, and each item becomes a correction, on your own pages or your listings.
5Who answers × AI answersIllustrative
Platforms and communities answer the early questions
Where AI tools' citations come from, by buying stage. Each row adds up to 100%; darker means a bigger share.
Why it matters to youAI answers early questions from platform guides, media and communities. It reaches agencies' own sites only when businesses start comparing suppliers. To be in the early answers, be where AI reads.
6Who answers × demandIllustrative
Businesses ask early; your site answers late
Share of all the asking in the market, and of your agency's pages, by buying stage.
Why it matters to youYour site answers "why choose us" while businesses are still asking "what do I need?". And more than a third of your pages answer questions no customer is asking. The effort can follow the questions instead.
7Tools surveyIllustrative
The most-asked question has a tool on 7% of sites
Share of agency websites in the market offering each kind of tool, labelled by kind of answer. The last column shows yours.
Why it matters to youTools answer what AI can't: the buyer's own numbers, on your prices. The biggest gap in this market is a cost estimator, and only 7% of agencies offer one.
8All four kinds of evidenceIllustrative
Sixteen questions, four moves
Each dot is a question businesses ask. Across: how well your site answers it. Up: how often AI names you for it. Size: how much the question matters.
Why it matters to youThis is the plan on one page. Defend four questions, fix where three answers are published, and write seven new answers. Then claim two that no agency owns yet, including how to get into ChatGPT's answers.
9AI answers over timeIllustrative
Each quarter shows whether the work moved your share
Share of answer, weighted by how much each question matters, every quarter. The first point is your free report. The rest shows what a year of reports could look like.
Why it matters to youThe first report is the baseline. The same questions run every quarter, so you see whether the work moved your share of the answers that matter. No study yet shows that share of answer drives revenue, so we report it beside enquiries.